Marketing

• Successfully develop & launch new products and line extensions and create/assist with future brand planning through innovation process.
• Obtain a clear understanding of professional and market trends to leverage “voice of the customer” and develop upstream marketing strategies.
• Create plans to address market needs and drive sustained growth of assigned brands through strategic/financial planning cycles.
• Actively manage promotional budgets and third-party vendors.
• Develop go-to-market strategy for designated segment responsibilities.
• Lead and implement comprehensive segment specific marketing/development plan.
• Actively plan and modify as per external market dynamics and internal processes for respective product / segment responsibilities.
• Execute strategic and tactical initiatives relating to assigned products and/or channel segment(s) to include, but not limited to, the following: Tradeshows and Meetings – Attend and support key customer engagement meetings and relevant voice of customer sessions.
• Training– Organize and deliver product training to educate, motivate, and activate regional sales representatives and partners.
• Sales Collateral/Education – Working closely with Marketing Communications and Education develop compelling core marketing collateral materials and on-going education initiatives and assessments.

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