Digital Marketing

• You are the main point of contact for your Online Marketing team, continuously develop it and provide constructive feedback
• In close collaboration with management, you develop and implement the company’s overall marketing strategy and select marketing channels, communication concepts and target-group-specific measures accordingly
• You are responsible for ongoing monitoring and tracking of relevant performance metrics (KPIs), producing meaningful reports and preparing in-depth analyses (e.g., with Google Analytics and other tracking tools)
• You take on strategic planning, operational management and budget control for our performance marketing channels (e.g., SEA, SEO, social ads, display)
• You play a key role in data-driven optimization of our performance marketing campaigns with the aim of increasing efficiency, optimizing conversions and achieving our marketing goals (CPA, ROAS, etc.)
• With your in-depth knowledge of brand and performance marketing, you drive brand development and effective reach growth through creative ideas and data-driven approaches
• In addition, you are responsible for and manage other marketing areas such as Meta ads, content production, email marketing, press relations, social media management, website optimization, SEO, and you support events with your team
• Furthermore, you act as an interface between other departments and external service providers

Team Lead Online Marketing

Co-Founder – Online Marketing, Social Media

Teacher, Online Marketing

Online Marketing Trainee

Online Marketing Project Manager

Senior Project Manager, Digital Marketing