Senior Director, Performance Marketing
Olo
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $200,000 - $240,000 per year
Job Level
Senior
About the role
- Develop and own the performance marketing and demand generation strategy to achieve strategic bookings goals while leading the team to help you achieve success.
- Oversee all inbound and outbound demand generation channels (e.g., SEM, Paid Social, YouTube, Email, Webinars, Content Syndication, ABM), ensuring optimal budget allocation and conversion rates across the funnel.
- Establish a rigorous, data-first culture. Define key performance indicators (KPIs) and metrics, manage campaign performance, and provide clear, actionable insights to the executive team.
- Oversee the entire marketing and early-stage sales funnel, identifying and eliminating friction points through rigorous conversion optimization for respective channels and/or areas in the funnel.
- Manage the performance marketing budget with precision, with the ability to tie spend into performance, results, and forecasting.
- Lead, mentor, and grow a high-performing team of marketing specialists, fostering an environment of innovation, accountability, and continuous improvement.
- Collaborate closely with Sales, Product, and Finance leadership to ensure marketing initiatives are fully aligned with business priorities and revenue targets.
- Strategically utilize vendor relationships and third-party channels to help achieve the pipeline while managing the vendor budgets and spend.
Requirements
- 10+ years of progressive experience in Marketing, with significant time spent leading Demand Generation and Performance Marketing, and/or Growth functions in a B2B SaaS environment.
- Proven track record of developing and scaling marketing programs that directly resulted in multi-million dollar B2B tech pipeline and revenue growth.
- Expertise in the martech stack, attribution and measurement models, channel best practices and benchmarking, including the proven ability to strategically apply AI technology and practices to all relevant aspects of the role
- Exceptional analytical skills and a mastery of reporting. You live and breathe data, and can translate complex performance metrics into a clear business narrative. You can analyze both channel and budget performance, along with down-funnel metrics and conversions to drive actual pipeline, not just leads.
- Strong leadership presence with experience managing and developing high-performing teams.
- Bachelor's degree in Marketing, Business, or a related field.
Benefits
- 20 days of paid time off
- 10 sick days
- 11 holidays
- year-end closure
- health, dental, and vision coverage for yourself and your family
- 401k match
- remote-office stipend
- a generous parental leave plan
- volunteer time off
- gift matching policy
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingdemand generationdata analysisKPI definitionconversion optimizationbudget managementmartech stackattribution modelsAI technology applicationB2B marketing
Soft skills
leadershipmentoringteam developmentcollaborationinnovationaccountabilitycontinuous improvementanalytical thinkingcommunicationstrategic thinking
Certifications
Bachelor's degree in MarketingBachelor's degree in Business