Manager

• Personally review completed pages daily—not for completion, but for excellence. Inspect typography choices, image selection, visual hierarchy, spacing, mobile responsiveness, and conversion optimization. Nothing ships unless it meets your exacting standards.
• You're not delegating quality control—you're the final pair of eyes on work before it goes to clients. You catch the misaligned button, the weak photo crop, the headline that's too long for the layout, the CTA that doesn't pop.
• Provide daily coaching that teaches why design choices matter: "This doesn't work because..." and "Here's what would be stronger..."
• Continuously update design guidelines, templates, and best practices as you learn what's converting. When you spot a pattern that works, you document it and train the team on it immediately. When something stops performing, you kill it fast.
• Manage up 15 Web Production Specialists to see design the way you do—training them to spot credibility killers, recognize weak visual hierarchy, and make choices that actually convert instead of just looking "done."
• Build and maintain comprehensive visual guidelines that scale your judgment across the team—covering everything from image selection criteria to typography standards to layout principles that guide visitors toward action.
• Design production processes that maintain velocity while preserving the time needed for genuine design thinking. When timelines pressure quality, you push back.
• Partner with Implementation Managers and Onboarding Specialists to ensure strategic briefs translate into visually exceptional execution. You're the voice that says "this design won't convert" when others just see completion.
• Track team bandwidth, distribute work strategically, monitor individual quality trends, and provide developmental feedback focused on elevating design craft.
• Regularly research competitive sites, high-converting designs across industries, emerging visual trends, and new tools or techniques that could improve output quality.

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