OKX

Senior Email Marketing Manager

OKX

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇬🇧 United Kingdom

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Job Level

Senior

About the role

  • Support and define EEA CRM Strategy: By partnering with local marketing, co-own the local email marketing roadmap—aligned with global lifecycle goals and localized for market dynamics, regulatory considerations, and user behavior.
  • Global Campaign Execution & Strategy: Play a central role in planning, developing, and executing high-impact global email campaigns across OKX’s GTM' and lifecycle journey—from onboarding to retention and reactivation. Own execution end-to-end, partnering with product marketing, local market teams, and global lifecycle stakeholders to develop integrated CRM strategies for launches, promotions, and customer journeys.
  • Lifecycle Innovation: Drive personalization, segmentation, and behavioral targeting across campaigns. Use data to build smarter automations and improve LTV across regions.
  • Hands-On Execution: Roll up your sleeves and build campaigns in our CRM platforms. Own content, audience setup, QA, and delivery. Speed and precision are essential.
  • Content & Creative Direction: Lead storytelling for your campaigns—ensuring copy, visuals, and CTAs are clear, brand-aligned, and optimized for performance. Leverage AI and collaborate with creative teams when needed.
  • Performance Analysis & Optimization: Use campaign reporting, testing, and continuous improvement. Develop KPIs, implement robust A/B testing strategies, and use insights to inform future campaigns.
  • Cross-Functional Collaboration: Act as a strategic CRM partner to global and regional teams—ensuring alignment across product, brand, analytics, and customer experience.
  • Raise the Creative Bar: Work closely with design and brand teams to ensure our email creative is best-in-class, both locally and globally.
  • Champion Culture: Bring a proactive, collaborative, and growth-minded energy to the CRM team. Lead by example.

Requirements

  • Minimum of 10-15 years experience in Email Marketing, CRM, Engagement Marketing or other related roles, with 5-10 years in a leadership capacity.
  • Strong leadership skills with experience leading cross-functional initiatives and people leadership skill
  • Experience in crypto, with a background in trading.
  • Experience with exchanges. Strong knowledge of CeFi & DeFi
  • Experience with creative storytelling with the ability to develop compelling email
  • In depth experience in one or more of the following: 1) Marketing Automation Implementation, 2) AI adoption/transformation, 3) Data analytics ownership
  • A strong collaborator. Can work closely with teams across the organization
Benefits
  • Market competitive total compensation package
  • Comprehensive insurance package
  • Accrued PTO policy, company paid holidays
  • Paid Parental Leave
  • Employee Referral Bonus Program paid in BTC
  • Company Donation Match
  • More surprises when you join!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Email MarketingCRMEngagement MarketingMarketing Automation ImplementationData AnalyticsA/B TestingPersonalizationSegmentationBehavioral TargetingContent Development
Soft skills
LeadershipCollaborationStrategic ThinkingCreativityProactivityGrowth MindsetCommunicationCross-Functional Team LeadershipStorytellingProblem Solving