Support the development and execution of SEO strategies that enhance organic visibility and drive traffic growth.
Conduct keyword research, competitor benchmarking, and content gap analysis to identify ranking opportunities.
Collaborate with content teams to ensure alignment between SEO goals, content topics, and brand positioning.
Regularly track and analyze SEO performance metrics, providing actionable insights and recommendations for continuous improvement.
Plan, manage, and execute white-hat link-building campaigns to strengthen domain authority and search rankings.
Identify and secure high-quality backlinks through guest posting, partnerships, PR placements, and influencer collaborations.
Monitor and evaluate backlink quality, ensuring adherence to Google’s best practices and avoiding spammy link sources.
Analyse competitors’ backlink profiles and develop outreach strategies to replicate or surpass their authority signals.
Build and maintain relationships with journalists, bloggers, and media outlets to earn coverage and backlinks.
Position founders and company spokespeople for expert commentary, interviews, and profile features across online media, industry publications, and podcasts.
Track and report on digital PR campaigns, monitoring brand mentions, referral traffic, and earned media links.
Work with developers to maintain website speed, proper indexing, and mobile responsiveness.
Conduct technical audits using Google Search Console, Screaming Frog, or Ahrefs to detect crawl errors and broken links.
Implement schema markup and structured data to enhance SERP visibility and improve click-through rates.
Work closely with the content or marketing team to ensure content aligns with link-building and ranking objectives.
Monitor competitors’ backlinks and content strategies to identify new opportunities.
Skilled in keyword mapping, topic clustering, and aligning content with SEO goals.
Optimise existing and new content for improved organic performance, readability, and conversion.
Collaborate cross-functionally with marketing, design, and web teams to ensure seamless execution of SEO and PR strategies.
Understand how technical, on-page, and off-page SEO interact.

Requirements

3–5 years of experience in SEO, link-building, or digital PR (preferably for SaaS, tech, or marketing-led companies).
Proven track record of securing high-quality backlinks and media placements through outreach and PR campaigns.
Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, and Google Search Console.
Experience using outreach and PR tools (e.g., Pitchbox, BuzzStream, Hunter.io, Muck Rack, HARO).
Strong understanding of link-building metrics (domain authority, referring domains, anchor text distribution, link relevance).
Familiarity with content management systems (e.g., WordPress, Webflow, or similar).
Basic knowledge of Google Analytics, Tag Manager, and structured data markup.
Ability to analyse data and translate it into actionable growth strategies.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

SEOlink-buildingkeyword researchcontent gap analysistechnical auditsschema markupkeyword mappingtopic clusteringcontent optimizationdata analysis

Soft skills

collaborationcommunicationrelationship buildingstrategic thinkingproblem-solvinganalytical skillscreativityattention to detailproject managementadaptability