Marketing

• Develops a deep understanding of disease states, market dynamics, patient and provider journeys, customer insights and the competitive landscape to inform strategic decisions
• Leads the creation and execution of innovative strategic and tactical plans, grounded in customer insights, to differentiate the brands and drive performance for current and new indications
• Generates and synthesizes actionable insights from field and market research to continuously refine patient marketing strategies and tactics
• Establishes and tracks key performance indicators (KPIs) for patient campaigns in partnership with the Omnichannel team, driving measurement and optimization
• Builds and maintains trusting, collaborative relationships with others inside and outside of the organization, focused on addressing key business objectives, and processes
• Oversees the management of the advertising agency and promotional review board (PRB) process to ensure effective implementation of patient marketing initiatives
• Fosters strong partnerships with agency teams to support brand success, ensuring projects are delivered on time and within budget
• Leads the brand planning process for patient marketing across the Rare Endocrine portfolio
• Collaborates with cross-functional teams to gain and leverage deep insights into the patient journey, including caregiver perspectives

Senior Patient Marketing Manager

Director – Key Opinion Leader Strategy and Engagement, Marketing