Email Marketing Manager

• Support the execution, optimization, and reporting of our marketing and outreach programs
• Manage and maintain NorthStar’s marketing technology ecosystem, including HubSpot, ZoomInfo, Salesforce, and related web integrations
• Ensure clean, consistent, and compliant data across marketing and outreach platforms
• Manage and update target account and contact lists, including segmentation for specific campaigns and outreach workflows
• Oversee website lead integrations and monitor data flow between systems
• Support the execution of email and outreach campaigns within HubSpot and ZoomInfo, including segmentation, setup, testing, and deployment
• Collaborate with marketing and sales teams to ensure accurate audience targeting and campaign alignment
• Track and analyze campaign performance, creating reports that provide actionable insights and recommendations
• Maintain dashboards tracking campaign KPIs, engagement metrics, and lead quality
• Perform ad hoc data pulls, analysis, and reporting to inform outreach and business development strategy
• Identify opportunities to improve system workflows, automation, and overall efficiency
• Expand into supporting content marketing and recruitment marketing efforts as experience grows
• Stay current on emerging marketing technologies, tools, and trends in data-driven outreach
• Promote NorthStar Anesthesia’s Core Values

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