Architect

• Design robust Adobe Analytics and Customer Journey Analytics implementations tailored to client business objectives and customer experience strategies.
• Develop scalable analytics frameworks, including solution design reference documentation (SDR), variable mappings, and detailed tracking plans across both Adobe Analytics and Customer Journey Analytics platforms.
• Lead the design and implementation of cross-channel tracking and customer journey mapping to ensure seamless insights from acquisition to conversion.
• Oversee the configuration, deployment, and management of Adobe Analytics and Customer Journey Analytics within the Adobe Experience Cloud.
• Lead the integration and configuration of data collection strategies for both Adobe Analytics and Customer Journey Analytics, ensuring accurate tracking of customer interactions across digital touchpoints.
• Provide expert guidance on leveraging Adobe Launch (or other tag management systems) for efficient and scalable tag implementation.
• Integrate Adobe Analytics and Customer Journey Analytics with other Adobe Experience Cloud products (e.g., Adobe Target, Audience Manager, Campaign), third-party platforms, and CRM systems.
• Enable customer data activation, including audience segmentation, personalization, and journey-based attribution modeling, to optimize marketing and customer engagement efforts.
• Audit and assess existing implementations of both Adobe Analytics and Customer Journey Analytics to identify and resolve data gaps or inefficiencies.
• Optimize reporting structures, dashboards, and data flows to enhance decision-making capabilities and provide actionable insights for business stakeholders.
• Collaborate closely with marketing, IT, and data teams to define key performance indicators (KPIs), goals, and tracking requirements across both Adobe Analytics and Customer Journey Analytics.
• Act as a strategic advisor to clients, ensuring alignment of analytics and journey solutions with their broader business strategies and objectives.
• Provide hands-on training, mentorship, and workshops to clients and internal teams on best practices for Adobe Analytics and Customer Journey Analytics.
• Develop and deliver comprehensive documentation to support the adoption and effective use of both analytics platforms across teams.

Adobe Architect – Contractor

Lead Architect

Technical Solutions Architect

Architecte Cloud

Data Services and Storage Technology Architect