Research and identify high potential enterprise brands/advertisers to target which Nift can meet their performance marketing and new consumer acquisition goals
Quickly engage with inbound leads from marketing campaigns, qualifying prospects, and identifying opportunities to close deals
Conduct in-depth discovery calls to understand each prospective client’s unique needs, their current customer acquisition challenges, present/past customer acquisition strategies they’ve tried, and tailoring Nift’s solutions to meet their desired goals
Lead negotiations, including pricing and contract terms, performance objectives, secure mutually beneficial agreements that align with the client goals and Nift’s growth objectives
Develop and maintain a robust pipeline, providing accurate updates from prospecting to closing deals
Become a category expert for Nift. Stay current with industry trends, competitive landscape, and market shifts to continuously refine sales strategies and offer valuable client solutions and insights
Identify and research potential e-commerce brands with the highest growth potential, keeping tabs on industry trends and market developments, competitor activity, providing valuable insights to the team and adapting strategies accordingly
Develop compelling and customized presentations that showcase Nift's value proposition, highlighting how our solution can effectively address each specific need and contribute to their success
Build rapport, establish trust, and develop strong, long-lasting relationships with key stakeholders at e-commerce & DTC brands, eventually becoming a trusted advisor
Work closely with internal cross-functional teams, including client success, marketing, operations, finance, and analytics, to ensure seamless onboarding and successful implementation for acquired brands
Requirements
Minimum of 8+ years of experience in digital advertising sales, with a proven track record of hitting/exceeding quotas when acquiring performance marketing focused customers
Strong ability to understand client needs, recommend tailored solutions, and concisely articulate our value proposition
Persuasive communication skills that add credibility, both in writing and in person, and the ability to connect with all levels of a marketing organization up to the CMO
Experimental mindset and comfort with testing new ideas
Results-Driven: Strong motivation to open up new opportunities, hit aggressive targets, and continue to set the bar higher as we improve our processes and product.
Proven Sales Success: a strong and proven track record of exceeding quota. prospecting & closing big deals, and current deep relationships with the ICPs within our targeted prospective brands/advertisers
A detailed understanding of the performance marketing landscape, including measurement approaches, attribution and incrementality challenges, and other performance marketing platforms
Ability to translate campaign data and third-party insights into compelling sales messaging, and connect the dots between client goals and platform performance to find a path to consistent success