Niche

Senior Marketing Operations Manager

Niche

full-time

Posted on:

Location Type: Remote

Location: Remote • Arizona, Colorado, Connecticut, Florida, Illinois, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Missouri, Montana, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, West Virginia • 🇺🇸 United States

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Salary

💰 $119,608 - $149,510 per year

Job Level

Senior

Tech Stack

Tableau

About the role

  • Own and optimize our marketing automation platform (Marketo)
  • Develop and maintain automated email nurture programs, lead scoring, attribution modeling, segmentation, and campaign workflows
  • Ensure flawless execution of campaigns across channels
  • Manage the marketing tech stack, including integrations with Salesforce, analytics platforms, and ABM tools
  • Evaluate, onboard, and maintain marketing tools that improve efficiency and insights
  • Define, track, and report on key marketing KPIs (e.g., MQLs, campaign performance, funnel conversion rates)
  • Partner with Sales and RevOps to ensure data hygiene and consistent reporting
  • Create dashboards and reports to enable data-driven decisions
  • Optimize lead routing, scoring, and campaign attribution models
  • Monitor and improve conversion rates across the funnel
  • Work closely with demand generation, lifecycle, product marketing, and sales teams

Requirements

  • 8+ years in a marketing operations role in a B2B SaaS environment
  • Deep experience with marketing automation and CRM platforms (Marketo + Salesforce specifically)
  • Strong analytical skills and experience with data analysis tools (Tableau preferred)
  • Experience with lead scoring, attribution modeling, and marketing campaign reporting
  • Familiarity with tools such as 6sense or similar
  • Excellent project management and communication skills
  • Comfortable working in a fast-paced, remote team environment
Benefits
  • 100% paid employee health plan, including vision and dental and supplemental coverage
  • Flexible Paid Time Off Policy
  • Stipend that allows you to build your work from home office
  • Parental leave for all employees (12 weeks fully paid)
  • Meaningful 401(k) with employer match
  • Employee well-being programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing automationlead scoringattribution modelingdata analysiscampaign reportingsegmentationKPI trackingconversion rate optimizationdashboard creationcampaign workflows
Soft skills
analytical skillsproject managementcommunication skills