Director, Onboarding & Loyalty Marketing
Newrez LLC
full-time
Posted on:
Location Type: Office
Location: Fort Washington • New York, North Carolina, Pennsylvania, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $103,700 - $185,600 per year
Job Level
Lead
About the role
- Develop and lead a comprehensive onboarding and loyalty marketing strategy focused on the first 180 days of the customer lifecycle
- Build targeted engagement journeys that reinforce customer satisfaction, trust, and retention
- Oversee creation of onboarding and loyalty campaigns across email, SMS, direct mail, and digital channels
- Continuously optimize campaign performance through testing, segmentation, and personalization
- Define and report on KPIs related to onboarding engagement and servicing adoption
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 8+ years’ marketing experience, preferably in financial services, mortgage, or customer lifecycle management
- Proven success designing and executing multi-channel onboarding or retention campaigns
- Strong understanding of CRM systems, digital marketing, and data-driven personalization
- Excellent collaboration and stakeholder management skills
Benefits
- Medical, dental, and vision insurance
- Health Savings Account with employer contribution
- 401(k) Retirement plan with employer match
- Paid Maternity Leave/Parental Bonding Leave
- Pet insurance
- Adoption Assistance
- Tuition reimbursement
- Employee Loan Program
- Employee Emergency and Disaster Fund
- Volunteer Time Off (VTO) day
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
onboarding strategyloyalty marketing strategycustomer lifecycle managementmulti-channel campaignscampaign performance optimizationsegmentationpersonalizationKPI reporting
Soft skills
collaborationstakeholder management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications