Marketing

• Define and own the end-to-end customer lifecycle strategy — from activation to renewal, upsell and cross-sell.
• Establish measurable goals for engagement, retention, upsell, cross-sell, and advocacy.
• Lead a team to design and deploy multi-channel campaigns covering emails, nurture streams, webinars, newsletters, surveys, and measure engagement and impact.
• Build scalable nurture programs for onboarding, product education, up-sell, cross-sell, and renewal readiness.
• Drive growth in our customer reference program in tandem with Sales and Customer Support to drive customer stories and high volume & high-quality reviews in third-party review sites.
• In partnership with Product Marketing, create and maintain a library of customer stories in various formats (case studies, blogs, articles, videos, slides, social media cards) that amplify our brand story.
• Own lifecycle marketing tech stack (MAP, CDP, analytics, enrichment and personalization platforms) in partnership with Marketing Ops.
• For Senior Director, experience in managing SDR/BDR teams handling both Inbound and Outbound is essential.

Director – Customer Lifecycle Marketing

Marketing Manager

Customer Marketing Lead

Entrepreneur-in-Residence – Marketing

Senior Marketing Manager