Marketing

• Define audience, value, and channels for each launch, using a teaser → launch → adoption framework.
• Ensure messaging resonates across hobbyist, small businesses and enterprise audiences.
• Develop sales enablement, FAQs and customer-facing education materials.
• Design and execute personalized, multi-channel campaigns (email, in-product, onsite, customer support) to drive onboarding, upsell and retention.
• Build contextual adoption tactics inside the product (tooltips, walkthroughs, modal prompts).
• Conduct robust champion vs. Challenger AB testing to measure incremental impact and learnings.
• Use 1st- and 3rd-party data to refine customer segmentation and personalize campaigns.
• Partner with Product, Finance, and eComm to recommend optimized pricing, packaging and offers.
• Monitor cross-sell revenue, attachment rates, and renewal uplift.
• Own KPIs across adoption, retention, churn reduction, cross-sell revenue, NPS and lifetime value.

Senior Manager, Product & Customer Lifecycle Marketing

Field Marketing Manager

Marketing Manager – Manufacturers/Brands

Senior LifeCycle Marketing Manager

Web Marketing Manager

Marketing Coordinator