Trade and Activation Marketing Associate – Campingaz, Coleman
Newell Brands
full-time
Posted on:
Location Type: Hybrid
Location: Pogliano Milanese • 🇮🇹 Italy
Visit company websiteJob Level
JuniorMid-Level
About the role
- Develop a strong understanding of channel dynamics and shopper behaviour, guiding Sales on priorities and contributing market insights to annual planning, assortment decisions, and growth opportunities.
- Localise and deliver trade activation plans across Italy, Spain & Portugal, ensuring high-quality POS materials, impactful campaigns, and flawless execution during key trade periods and New Product Development (NPD) launches.
- Support Sales with Joint Business Plans and Line Reviews by preparing launch materials, insights, promotional plans, and samples to elevate customer conversations and strengthen strategic partnerships.
- Monitor pricing, A&P spend, channel performance, and competitor activity, sharing clear intelligence and recommendations with marketing and cross-functional teams.
- Coordinate rolling 9-month plans, work closely with designers, agencies, and internal teams, and support tradeshow execution to ensure seamless delivery of campaigns and commercial priorities.
Requirements
- Proven expertise within CPG/FMCG (Trade Marketing, Shopper, Category Management, Sales).
- Strong analytical mindset with the ability to manage multiple projects and deadlines.
- Solid understanding of multi-channel environments and shopper behaviour.
- Professional Italian and Advanced English and Spanish (written and spoken).
- Willingness to travel for business as needed (up to 10%).
Benefits
- Professional Development : Unlimited access to LinkedIn Learning with over 17,000 courses.
- Ethics and sustainability : Environmentally friendly and social business practices.
- Exclusive benefits : Discounts on some of our products, referral program, seniority recognition and resource groups to encourage diversity and inclusion.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Trade MarketingCategory ManagementSalesAnalytical SkillsProject ManagementMarket InsightsPromotional PlanningNew Product DevelopmentPricing StrategyChannel Performance Monitoring
Soft skills
Interpersonal SkillsCommunication SkillsOrganizational SkillsStrategic ThinkingCollaborationProblem SolvingTime ManagementAttention to DetailAdaptabilityCustomer Focus