Product Manager

• Own and manage the B2B product category and portfolio (coffee, machines, accessories, services).
• Adapt and implement the global product strategy and commercial value proposition for the local market.
• Monitor and optimize portfolio performance through pricing, promotions, rationalization, and competitive analysis using data insights.
• Conduct market and trend analysis to inform local strategy and marketing plans.
• Ensure product forecast accuracy in collaboration with CE&I and Operations/Supply Chain.
• Develop and communicate coffee expertise internally and externally.
• Own the Brand Experience and coordinate product packages across marketing teams.
• Translate and implement global product launches and themes to meet market needs.
• Lead planning and execution of all permanent and non-permanent launches for coffee, machines, accessories, and services, ensuring alignment with departmental expertise and engaging key stakeholders across the organization.
• Plan and initiate market-specific local initiatives with RMM approval through global tools.
• Drive continuous improvement by leading pre- and post-evaluations of product launches.
• Support commercial strategy development in collaboration with key accounts.
• Create sales support tools to empower account managers and sales teams.
• Co-define and drive initiatives with marketing peers to achieve category business objectives.
• Serve as the B2B marketing point of contact for the commercial team.
• Enhance organizational efficiency by fostering collaboration across departments.
• Build a strong cross-functional network, promoting effective collaboration and shared accountability for project goals.
• Set clear project timelines, deliverables, and performance goals, providing transparency and alignment across the organization.

B2B Product Lead

Manager, Product Management, Digital Payments

Director, Product Management