Senior Consumer & Marketplace Insights Manager
Nestle
full-time
Posted on:
Location Type: Office
Location: Ho Chi Minh • 🇻🇳 Vietnam
Visit company websiteJob Level
Senior
About the role
- Act as a strategic thought partner to Business Units, Trade Marketing and Commercial teams.
- Identify and size growth drivers, white space opportunities, and demand spaces aligned with brand and category vision.
- Lead the integration of multiple data sources to uncover deep consumer motivations and cultural context.
- Own the synthesis of insights from consumers, categories, shoppers and channels.
- Data-led and consumer-centric analysis on monthly share performance for course correction.
- Partner with brand teams to embed consumer-centric thinking across the brand planning cycle.
- Drive consumer-led innovation by embedding insights throughout the Idea-to-Launch (I2L) process.
- Apply advanced techniques to drive better impact on business via data harmonization, visualization & efficiency.
- Design and manage research projects with rigor and agility, aligned with Nestlé’s standards.
Requirements
- Bachelor’s degree required.
- 7–15 years of experience in market research within Nestlé or equivalent FMCG companies.
- Strong knowledge of retail audit and/or consumer panel methodologies.
- In-depth understanding of Market, Consumer, and Shopper research methodologies.
- Expertise in tracking methodologies, including: Retail Audit, Consumer Panel, Brand Health Tracking.
- Ability to integrate data from multiple sources to create insightful, actionable stories.
- Familiarity with Nestlé Integrated Commercial Planning Process.
- Proficiency in methodologies for mining insights and data visualization.
- Experience in deriving observations from consumer immersion.
Benefits
- Health insurance
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchdata harmonizationdata visualizationretail audit methodologiesconsumer panel methodologiesbrand health trackinginsight miningconsumer immersiondata integrationconsumer-centric analysis
Soft skills
strategic thinkingcollaborationagilityinsight synthesisinnovationcommunicationproblem-solvinganalytical thinkingleadershipconsumer-centric thinking
Certifications
Bachelor’s degree