Brand Manager

• Develop a deep understanding of consumer demographics, psychographics, occasions, and behavioral drivers using data and research
• Leverage data and trends to generate insights for marketing innovation, brand building, and retail programs
• Collaborate with Insights partners to chart strategic courses for category, portfolio, and brand
• Identify and address knowledge gaps to build a learning plan with Shopper Marketing and Consumer Market Research
• Lead cross-functional teams to optimize portfolio and value chain
• Incorporate new approaches to brand innovation, including new business models, distribution strategies, M&A, licensing, and partnerships
• Generate and validate concepts with consumers to identify winning platforms for long-term growth
• Review long-term plans against market realities to identify growth opportunities
• Manage brand projects and assignments, activating key consumer insights in strategy and innovation
• Build business plans and lead commercialization for new product opportunities with cross-functional teams
• Manage new product and program handoffs to ensure smooth transitions for launches

Senior Associate Brand Marketing – Culinary Solutions

Associate Brand Marketing – Culinary Solutions

Senior Associate Brand Marketing – Ambient Foods

Associate Brand Marketing – Ambient Foods

Associate Brand Marketing – Development & Expansion, Global Culinary Kitchen