Brand Manager

• Chooses target consumers by using attractiveness and ability to win
• Develops consumer insight, understands target consumer perceived values of brands
• Develops Brand Essence
• Delivers tastiest and healthiest food/beverage experiences within brand portfolio
• Develops brand portfolio strategy, contributes to pricing and promotional strategy
• Proposes brand portfolio for key channels and key customers
• Manages the development and execution of strong functionally aligned brand and ICP plans
• Responsible for the development of OBIs and Big Ideas, engagement strategies and the creation of attractive and rewarding brand experiences

Senior Brand Manager

Assistant Brand Manager