Nestle

Category Strategy Manager – Frozen Meals

Nestle

full-time

Posted on:

Location Type: Office

Location: Solon • Ohio • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Lead the development, deployment, and continuous refinement of category strategies that drive growth, elevate customer centricity, and champion a “Category First” mindset across the business.
  • Collaborate with cross-functional teams to create a compelling Category Vision and Strategy, support commercial action plans, and deliver actionable insights from retailer, market, and consumer data.
  • Develop, maintain, and deploy a rolling 3-year category strategic vision and influence division’s Market Business Strategy (MBS) and commercial objectives to align with category growth dynamics.
  • Lead the creation of Category Strategies at national, channel, and customer levels, integrating internal and external trend analysis, shopper insights, and analytics.
  • Champion a “Category First” approach, guiding the organization in understanding category dynamics, competitive landscapes, and growth opportunities.
  • Collaborate with Marketing, Sales, Insights, and Commercial Development teams to build and deploy innovation pipelines that support category growth.
  • Act as a strong change leader to drive adoption of strategic direction for the division.
  • Review trends, marketplace assessments, category, consumer and shopper analysis to produce situation assessments with key learnings, implications, and recommendations.
  • Leverage shopper insights, retailer feedback, and best practices to inform strategic direction and optimize the 4Ps (Product, Placement, Promotion, Pricing) across shopper touchpoints both online and in-store.
  • Deliver compelling presentations that clearly communicate opportunities, issues, and the “so what” across the 4Ps.
  • Partner with cross-functional teams (Marketing, Sales, Insights, Commercial Development) to ensure alignment and execution of category strategies.
  • Provide consulting support & tools to enable Commercial Development and Field Category teams to effectively translate category strategy into retailer-specific execution plans.
  • Drive insight-led commercial action plans aligned to category growth across the 4Ps through shopper insights and analysis.
  • Lead development of key selling strategies and foster collaborative relationships with customer teams.
  • Spearhead merchandising and assortment strategies to grow the category and optimize shopability (e.g., planograms, SKU prioritization, share of shelf) both in-store and online.
  • Partner with Strategic Pricing to develop actionable pricing insights and capture profitable growth across channels.

Requirements

  • 5+ years’ experience in Sales, Sales Planning, Marketing, Category Management, or Consumer Packaged Goods (CPG).
  • Bachelor’s degree (business-related preferred); advanced degree a plus
  • Proven experience in business strategy development, creating and presenting roadmaps at national, channel, and customer levels.
  • Strong analytical and business acumen, with the ability to use data and insights to build compelling sales stories and understand customer needs.
  • Demonstrated ability to motivate and develop people, and to lead cross-functional teams.
  • Working knowledge of channels of trade, customer base, and operating models across key classes of trade and formats.
  • Proficiency in business-driving technology solutions (e.g., Circana, IRI, Nielsen, Numerator, BW, Sharpr) and leveraging industry insights and trends.
  • Excellent communication, negotiation, and stakeholder management skills.
  • Knowledge of interrelationship of key functions and their key initiatives (Sales, Marketing, Finance, HR, Supply Chain, Technical, IS/IT).
Benefits
  • Unspecified 📊 Resume Score Upload your resume to see if it passes auto-rejection tools used by recruiters Check Resume Score

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
category strategy developmentbusiness strategy developmentdata analysissales planningconsumer insightsmerchandising strategiesassortment strategiespricing strategy4Ps optimizationtrend analysis
Soft skills
leadershipcollaborationcommunicationnegotiationanalytical skillsmotivational skillsstakeholder managementchange managementstrategic thinkingpresentation skills