NerdWallet

CRM Marketing Manager II

NerdWallet

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $90,000 - $162,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • Manage and drive email communications for our user base
  • Assist with the development, implementation, and optimization of engagement campaigns
  • Develop and execute operational plans to onboard new users and engage our broad audience
  • Lead the technical implementation of new campaigns and features within our CRM for User Engagement
  • Monitor campaign performance, analyze key metrics, and provide data-driven insights
  • Identify opportunities for A/B testing and optimization to improve engagement, conversion rates, and overall campaign effectiveness
  • Drive CRM strategy by identifying and translating business goals into an effective CRM marketing strategy
  • Develop and document best practices and workflows for CRM operations

Requirements

  • Extensive hands-on experience with at least one major CRM/marketing automation platform (e.g., Salesforce Marketing Cloud, Iterable, Braze, HubSpot, Marketo, Klaviyo)
  • Strong understanding of data structures, segmentation logic, and data management principles
  • Experience with API integrations and webhooks to connect and sync data between different marketing tools and data sources
  • Proficient in HTML/CSS for building and troubleshooting email templates
  • Familiarity with a scripting language like AMPscript, handlebars, or Liquid for advanced personalization and dynamic content
  • Proven ability to analyze campaign performance, A/B test results, and customer data to identify trends and make data-driven recommendations
  • Excellent problem-solving skills to troubleshoot technical issues, data discrepancies, and campaign-related challenges
  • A knack for identifying inefficiencies and developing new processes, workflows, and best practices to improve operational excellence
  • Ability to see the big picture and understand how CRM operations impact the entire customer lifecycle and business goals
  • Meticulous attention to detail is crucial for ensuring campaign accuracy, data integrity, and regulatory compliance
  • Strong project management skills to manage multiple campaigns and projects simultaneously, ensuring timely and flawless execution
  • Excellent communication and collaboration skills to work effectively with cross-functional teams, including engineering, product, and marketing.
Benefits
  • Industry-leading medical, dental, and vision health care plans for employees and their dependents
  • Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
  • New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
  • Mental health support
  • Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
  • Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
  • Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)
  • Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRMmarketing automationdata managementAPI integrationsHTMLCSSAMPscripthandlebarsLiquidA/B testing
Soft skills
problem-solvingattention to detailproject managementcommunicationcollaborationanalytical thinkingprocess improvementstrategic thinkingoperational excellencedata-driven decision making