Marketing

• Partner closely with members of cross-functional teams and stakeholders
• Ensure what is delivered fulfills strategic needs and drives superior member experience
• Work on complex issues where analysis of situations or data requires in-depth evaluation of variable factors
• Anticipate internal and/or external business challenges and recommend process, product, or service improvements
• Interact with senior leadership and serve as subject matter expert
• Collaborate with a cross-functional team to define and launch new and innovative website redesign & design system features with Adobe Experience Cloud (AEM, Target, Analytics)
• Streamline the execution of program priorities while maintaining the conceptual and technical integrity of the next best action taxonomy, strategies, actions and treatments for the Scrum Team
• Lead, influence, and motivate Scrum Team and stakeholders towards continuous improvement of web experience strategies
• Translate program vision into epics and features and guide Scrum Team in the definition of corresponding user stories
• Direct and manage the Marketing Web Experiences backlog, including refinement of features and PI planning with the cross-functional team, and own the prioritization
• Partner with research analysts to integrate user research and market analysis into next best action definition and enhancement
• Analyze product and service uptake, usage and other empirical data and how that relates to key member needs to determine changes in prioritization
• Regularly analyze true needs for members and constantly push for clear understanding of value
• Serve as an agent of change for Marketing, looking for new ways to solve problems for members and collaborate as a team
• Assist in leading organizational understanding, alignment, and enthusiasm for next best action/conversation, and the positive member experience it delivers; define and implement strategies for internal stakeholders who are resistant to change
• Proactively work with team to formulate creative ideas or solutions for potential issues
• Guide and analyze benchmarking, trend analysis and other input to drive continuous improvement and elevate service performance and the member experience
• Stay current with marketing automation and real-time interaction manager technology as well as government/policy impacts and industry best practices
• Partner closely with stakeholders (UX, engineers, marketing, QA, Business units) from across the credit union to identify opportunities and problem areas for web and content management, perform in-depth analysis, and recommend solutions to support business goals, building out and refining features and epics as needed to deliver to Agile Release Train
• Manage multiple marketing initiatives with the most complex scope and impact under tight deadlines; determine when next best actions should be launched to meet internal client expectations
• Deliver compelling and effective communications and presentations to senior management
• Develop and recommend enhancements to improve operational process and procedures
• Lead, guide, train, and mentor less experienced staff
• Assist team leadership in selecting employees and providing performance appraisal input

Senior Marketing Experience Owner

Vice President, B2B Marketing

Marketing Technologist – Enrollment Management

Brand & Marketing Designer

Telemarketer

Marketing Intern