Marketing

• You will be responsible for influencing and executing the Nasstar Microsoft Business Division marketing strategy in addition to influencing and executing the partner marketing strategy, and co-marketing programs including strategic alliances with the likes of Microsoft to support Nasstar’s ambitions and growth.
• You’ll input into strategic planning and will be responsible for the management, delivery, and measurement of Nasstar’s marketing initiatives across key distribution groups, including customers, prospects, partners and Nasstar employees.
• You will concentrate on driving growth and positioning Nasstar as a specialist cloud, modern workplace and AI organisation through lead generation activities and effective messaging to the market.
• You will act as a dedicated brand champion for Nasstar’s Microsoft Business Division with a strong focus on go to market strategy and new logo growth.
• Building strong relationships with internal teams, partners like Microsoft, and key customers is essential. Positive collaboration will lead to successful co-marketing initiatives and high partner satisfaction.
• You play a key role in shaping and executing the marketing strategy, working closely with the Nasstar commercial team to deliver on priority topics such as cyber security, data and AI. Your efforts ensure marketing activities are aligned with Nasstar business goals and drive measurable impact to leads and revenue.
• Success means delivering integrated marketing campaigns on time and meeting agreed lead generation or engagement targets. You’ll track campaign performance, report results, and use insights to drive continuous improvement.
• Your marketing activities will support pipeline growth and contribute to new business wins. Effective use of the Marketing Development Fund (MDF) and compliance with vendor requirements will be key indicators of commercial impact.
• You take ownership of marketing activities linked with both Nasstar and strategic partner relationships, ensuring that sales teams – internally and at partner organisations – are equipped and motivated to drive joint success.
• Position Nasstar subject matter expert content and initiatives within the market to ensure visibility. This includes communication programs and vehicles to message key wins, industry strategy, events and blogs.

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