Executive Director – Marketing
NASCO
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Defines and owns the overarching product marketing strategy across the portfolio, including the creation of compelling messaging and content
- Builds and manages a high-performing team of marketers, fostering a culture of innovation and accountability
- Develops and executes annual and quarterly marketing plan, including go-to-market planning and execution for new product launches and feature rollouts
- Defines and evolves brand identity to resonate with target audiences and differentiate in the market
- Collaborates with Product, Technology, Pre-Sales, Sales, Partnerships, Customer Success, and Operations to drive alignment and clarity across go-to-market initiatives to ensure alignment with corporate strategy, product roadmaps, and market opportunities
- Synthesizes market insights and performance data to inform strategy and optimize campaigns
- Supports executive-level engagements, including keynotes, briefings, and strategic partnerships
Requirements
- 10+ years of experience in marketing, with a strong emphasis on product and brand marketing and Public Relations
- 8 years of experience managing a marketing team
- Must have product marketing experience in a B2B, SaaS environment
- Must have experience in a regulated industry, preferably health care, life sciences, or financial services
- Demonstrated success in leading integrated marketing strategies and launching products across multiple customer segments
- Demonstrated experience building and developing high-performing teams
- Exhibits strong strategic thinking and analytical skills with a data-driven approach
- Track record of delivering strategic impact through pricing, GTM strategy, customer lifecycle execution, and thought leadership content
- Analytical rigor with the ability to translate market signals into compelling strategy and action
- Strong executive presence and communication skills, with experience presenting to C-level audiences and board-level stakeholders
- Proven track record of successfully launching and directing marketing efforts supporting cutting edge products, and developing effective marketing strategies and business plans
- Familiarity with partner ecosystems, and enabling partner channels to deploy at scale (GSIs, consultancies, SaaS leaders, hyperscalers)
- Bachelor’s degree required; MBA or equivalent advanced degree strongly preferred
Benefits
- Physical and Mental Health Benefits
- Choice of Blue Cross Blue Shield Medical, Dental, and Vision Plans
- Telehealthcare – for Medical and Behavioral visits
- Generous PTO with buy/sell options
- 9 Company holidays, a floating day off, and a day off for volunteering
- Employee Assistance Program
- Wellness program - earn insurance discounts or credit towards health-related items
- 401K Plan with employer matching contributions
- Company-funded spending/reimbursement accounts to help with out-of-pocket medical expenses
- Bonus and Recognition programs
- Tuition Assistance
- Consultation with financial planner
- Basic Life & AD&D Insurance, Short and Long-Term Disability Insurance provided, and Supplemental Term Life Insurance is available
- Group Discount programs - mobile, technology services, etc., to help you save money
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingbrand marketinggo-to-market strategydata-driven marketingintegrated marketing strategiescustomer lifecycle executionpricing strategythought leadership contentmarket insights analysiscampaign optimization
Soft skills
strategic thinkinganalytical skillsteam buildingcommunication skillsexecutive presenceinnovationaccountabilitycollaborationleadershippresentation skills
Certifications
Bachelor's degreeMBA or equivalent advanced degree