Digital Marketing

• Own the digital funnel, from ad creative and landing pages to email flows and post-purchase upsells.
• Develop, manage, and optimize landing pages that convert visitors into new Insider Members through A/B and multivariate testing.
• Build and refine sales and checkout experiences to maximize conversions and reduce friction in the new member sign-up process.
• Write and test ad copy for paid social, YouTube, and search campaigns that engage anglers.
• Create and manage post-purchase upsell strategies and split tests to increase average order value and member engagement.
• Design, test, and optimize automated email and SMS sequences that nurture leads and convert them into paying members.
• Develop and execute creative membership acquisition campaigns, including limited-time offers, trials, and referral programs.
• Build and maintain lead scoring systems to prioritize high-intent prospects.
• Manage prospect email lists and segment audiences for personalized campaigns.
• Monitor performance data daily, provide insights on ad effectiveness, and guide creative and targeting adjustments.
• Collaborate with the design team to produce high-converting creative assets.
• Maintain clear communication and alignment with IT, Operations, and Customer Service teams to ensure on-time delivery of marketing assets and smooth execution of all campaigns.

Digital Marketing Specialist

Digital Marketing Specialist

Digital Marketing Manager

Intern – Online Marketing

Digital Marketing Account Manager

Senior Director, Digital Marketing