Growth Marketing

• Lead U.S. customer acquisition through affiliate partners and ping tree networks — launch, test, and scale high-performing lead generation initiatives.
• Develop and implement new integration processes with affiliate partners and lead networks — including API connections that streamline data exchange and integrate directly into the digital application flow.
• Develop and execute integrated, multi-channel marketing campaigns (email, web, direct mail, etc.) focused on retention, reactivation, and expansion.
• Increase active customers and product adoption through data-driven campaigns using OBTM, direct mail, and other owned channels.
• Use customer segmentation, lifecycle insights, and behavioral data to deliver personalized communications that drive conversion.
• Analyze performance metrics to identify trends, optimize channel mix, and refine growth strategies in real time.
• Conduct A/B testing to continuously improve campaign effectiveness, cost of acquisition, and ROI.
• Partner cross-functionally with analytics, creative, and product teams to ensure alignment and maximize impact.

Senior Manager, Growth Marketing

Growth Director

Prescriber Growth Associate

Senior Growth Marketing Manager

Senior Growth Marketer

Head of Sales – Growth