Product Marketing

• Collaborate closely with our Technology team to help architect the GTM tech stack (Salesforce, HubSpot, ZoomInfo, GA4, attribution platforms, DSPs, AI-driven content tools, etc.) and ensure the tools are integrated with one another, and aligned to our go-to-market strategy
• Build and maintain robust attribution, funnel efficiency, and ABM reporting across GA4, HubSpot, Salesforce, and ZoomInfo to provide a clear view of pipeline, ROI, account engagement, TAL coverage, and penetration
• Lead data model design, and partner with our technology team on systems integration, and process optimization across the full funnel (acquisition, retention, expansion, reactivation)
• Operationalize ABM strategies—including account targeting, orchestration, and measurement—using tools like LinkedIn, ZoomInfo DSP, and HubSpot Journeys
• Partner with RevOps, Sales, and Marketing leadership to align GTM motions around the BowTie model and Winning by Design frameworks
• Spearhead the adoption of AI-driven GTM tools to contribute to the design and collaborative implementation of AI within our GTM TechStack across the entire Bowtie model, focusing on AI-powered intelligence, and personalization automation across all channels, leveraging AI for increased speed and scalability.
• Champion a test-and-learn culture, using data to challenge assumptions and improve effectiveness across demand gen, ABM, and lifecycle marketing

Manager, GTM Systems and Operations

GTM Strategy Lead, Loans

Go-To-Market Engineer

Product Marketing Associate

Product Marketer – Mid-Senior

Senior Product Marketing Consultant