Product Marketing

• Collaborate closely with our Technology team to help architect the GTM tech stack (Salesforce, HubSpot, ZoomInfo, GA4, attribution platforms, DSPs, AI-driven content tools, etc.) and ensure the tools are integrated with one another, and aligned to our go-to-market strategy
• Build and maintain robust attribution, funnel efficiency, and ABM reporting across GA4, HubSpot, Salesforce, and ZoomInfo to provide a clear view of pipeline, ROI, account engagement, TAL coverage, and penetration
• Lead data model design, and partner with our technology team on systems integration, and process optimization across the full funnel (acquisition, retention, expansion, reactivation)
• Operationalize ABM strategies—including account targeting, orchestration, and measurement—using tools like LinkedIn, ZoomInfo DSP, and HubSpot Journeys
• Partner with RevOps, Sales, and Marketing leadership to align GTM motions around the BowTie model and Winning by Design frameworks
• Spearhead the adoption of AI-driven GTM tools to contribute to the design and collaborative implementation of AI within our GTM TechStack across the entire Bowtie model, focusing on AI-powered intelligence, and personalization automation across all channels, leveraging AI for increased speed and scalability.
• Champion a test-and-learn culture, using data to challenge assumptions and improve effectiveness across demand gen, ABM, and lifecycle marketing

Manager, GTM Systems and Operations

Faculty Advisor, IT and MIS

GTM Enablement Director

Senior Technical Product Marketing Manager

Director of Product Marketing

Senior Technical Product Marketer – Enterprise