Marketing Operations

• End-to-end lifecycle strategy and execution (onboarding, nurture, expansion, re-engagement, renewal) across email, SMS/push, and web.
• ABM orchestration for target accounts: audience definition, activation, personalization, and sales plays.
• Data architecture, consent, and platform governance to ensure accuracy, scale, and compliance.
• Experimentation roadmap, performance reporting, and insights-to-action processes.
• Cross-functional intake, prioritization, and communication with clear SLAs.
• Design, build, and iterate multi-stage, multi-channel journeys; establish entry/exit, suppression, fail-safes, and QA.
• Define and operationalize scoring (lead/account), lifecycle stages (Lead, MQL, SQL, Opp) and ABM stages.
• Maintain deliverability and list health; oversee IP/domain warmups, list hygiene, and authentication (SPF/DKIM/DMARC).
• Partner with RevOps to align CRM objects/fields, routing, attribution, and funnel definitions; manage change control.
• Stand up robust testing (A/B, multivariate); calculate sample sizes and statistical thresholds; document learnings.
• Build dashboards for execs and operators; socialize insights and own quarterly roadmap proposals.
• Vendor management: evaluate tools, negotiate contracts, manage budgets, and coordinate support/escalations.
• Mentor junior specialists/contractors; enforce naming conventions, templates, documentation, and UAT checklists.
• Architect scalable multi-step journeys with clear entry/exit, suppression, and fail-safes; enforce QA/UAT and change control.
• Build modular, personalized assets and templates; manage dynamic content and tokens.
• Own data architecture and hygiene: objects/properties, field dictionaries, dedupe, enrichment, and sync rules with CRM.
• Orchestrate automations and data jobs for imports, transforms, and segmentation.
• Implement consent and preference management aligned to CAN-SPAM/CASL/GDPR/CCPA, including subscription types and preference centers.
• Safeguard deliverability and sender reputation: IP/domain warmup, list hygiene, bounce/complaint monitoring, and authentication. (SPF/DKIM/DMARC; BIMI where applicable)
• Standardize tracking and attribution; build dashboards for campaign, funnel, and revenue impact.
• Administer environments, roles, and governance for scale and compliance.
• Lead experimentation: A/B and multivariate testing with sample sizing, success criteria, and roll-out plans across programs.
• Define ICP/TAM and account hierarchies; calibrate fit, intent, and buying-stage models.
• Establish account and persona segments with MQA thresholds and routing SLAs; align with Sales/SDR plays.
• Orchestrate cross-channel activation and personalization: account-based ads, website experiences, and sales alerts/cadences synced to MAP/CRM and ad platforms.
• Operationalize keyword/intent topics and surge monitoring; trigger lifecycle and sales motions from account engagement signals.
• Connect ABM platforms with MA platforms for coordinated journeys, suppression logic, and measurement; maintain audience sync integrity.
• Measure and report ABM impact: account engagement, stage progression, MQAs, pipeline/ACV influenced, deal velocity, and coverage; iterate creatives, messages, and frequency caps.
• Enable Sales with practical views and playbooks: buying committees, activity digests, and next-best-action guidance embedded in CRM.
• Govern privacy and consent for ad personalization and cookies; coordinate with Security/IT on data sharing and retention policies across ABM and MAP.

Senior Marketing Automation Manager

Director, Marketing Operations – GTM Engineer

Marketing Automation Specialist

Senior Manager, Marketing Operations

Marketing Operations Manager