Digital Marketing Director
MobilityWorks
full-time
Posted on:
Location Type: Office
Location: Richfield • Ohio • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $140,000 per year
Job Level
Lead
About the role
- Lead the transformation and optimization of our digital marketing strategy.
- Oversee the entire digital marketing funnel.
- Manage third-party agency partnerships to optimize campaign effectiveness.
- Architect and execute multi-channel campaigns across email, social media, SEO, PPC, and paid media.
- Continuously track, analyze, and refine KPIs.
- Oversee Salesforce CRM & Account Engagement client information to refine segmentation and personalized targeting.
- Mentor and develop digital marketing teams.
Requirements
- 5-10 years in an analytics-focused, data-driven leadership role ideally within a multi-location or national company.
- Strong analytical skills to interpret data and market trends.
- Demonstrated experience working with marketing data in a CRM environment (Salesforce highly preferred).
- Understanding data science techniques to analyze large datasets.
- Knowledge of digital marketing tools and platforms, including CRM systems, SEO tools, and marketing automation technologies.
- Excellent verbal and written communication skills.
- Bachelor's degree in marketing, Business Administration, Communications, or a related field is required; a master's degree is preferred.
Benefits
- Health insurance
- Paid time off
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketing strategymulti-channel campaignsSEOPPCKPI analysisdata analysisdata science techniquesmarketing automationCRMsegmentation
Soft skills
analytical skillsleadershipmentoringcommunication