Chief Marketing Officer

• Develop and execute data-driven go-to-market strategies and multi-channel campaigns designed to generate qualified leads and accelerate growth.
• Manage all marketing resources, plans, and processes, while simultaneously owning the corporate brand and optimizing the buyer journey to deliver measurable, high-impact results.
• Serve as a key member of the senior leadership team, collaborating to set company-wide strategy, define OKRs, and report on progress.
• Partner with Product and Services leaders to develop and execute go-to-market (GTM) strategies, aligning Mindex's product suite (SIS, MTSS, Analytics, etc.) with ideal K-12 customer profiles.
• Lead, mentor, and manage a small, agile marketing team, fostering a "player-coach" culture where you are actively involved in execution.
• Own and grow co-marketing relationships with strategic partners (e.g., AWS, integration partners) to drive channel-based growth and mutual success.
• Design, execute, and optimize end-to-end, multi-channel demand generation campaigns (digital, email, social, paid media, events, webinars) to build and accelerate the sales pipeline.
• Develop and manage the master marketing and content calendar, aligning all activities with GTM strategy, sales cycles, and key K-12 seasonal milestones.
• Oversee and directly contribute to content creation, developing compelling assets (case studies, white papers, blog posts, webinars, sales collateral) that establish Mindex as a thought leader in K-12 data and technology.
• Act as the primary brand steward, ensuring consistent messaging, tone, and visual identity across all internal and external touchpoints.
• Develop a powerful brand narrative that highlights customer success stories and the measurable impact of Mindex solutions on K-12 districts.
• Collaborate with HR to develop and execute an internal communications strategy that fosters employee engagement and aligns the team around company goals.
• Own the strategy, planning, and execution of all marketing-led events (industry conferences, customer user groups, webinars) to maximize ROI and brand presence.
• Define, track, and report on key marketing KPIs (MQLs, SQLs, conversion rates, pipeline influence, campaign ROI), providing actionable insights to the leadership team.
• Own and manage the marketing technology stack (led by HubSpot) and the company swag store (Stadium), ensuring they effectively support all key business functions (sales, marketing, account management, and HR)

Director of Marketing

Product Marketing Director

Marketing Director

Director of Marketing

VP of Marketing, Programming & Networks