Email Marketing Manager

• Lead the development and evolution of integrated email and SMS strategies that strengthen audience engagement, deepen donor relationships, and drive measurable marketing, fundraising, and advocacy outcomes
• Define best practices for segmentation, automation, testing, and content cadence to ensure every message connects authentically to audience motivations and client goals
• Partner with client strategy and creative teams to translate campaign and fundraising objectives into effective communication journeys—from acquisition and nurturing to conversion and retention
• Ensure messaging and timing across email, SMS, and other owned channels align with clients’ broader marketing and fundraising calendars
• Plan, develop, and oversee and help implement automation workflows and supporter journeys that reflect donor and audience behavior, maximizing lifetime value and engagement
• Continually refine lifecycle strategies based on performance insights and evolving client needs
• Monitor and optimize email deliverability by analyzing key metrics (bounce rates, spam complaints, inbox placement) and proactively addressing issues to maintain high sender reputation across ESPs
• Troubleshoot deliverability issues in collaboration with marketing, IT, and ESPs (Email Service Providers), using tools like Postmaster Tools, Return Path, or Inbox Monitor to diagnose and resolve problems
• Advise on best practices for list hygiene and email strategy, including permission-based marketing, segmentation, cadence, and content quality to reduce risk of spam folder placement or blacklisting
• Build a culture of continuous learning through A/B and multivariate testing, leveraging insights to optimize messaging, creative, and send strategies across email and SMS
• Collaborate with data analytics and strategy teams to translate data into actionable recommendations and insightful reporting
• Guide best practices for email and SMS creative—ensuring accessibility, responsive formatting, personalization, and audience-first storytelling—while collaborating closely with copywriters and designers to enhance engagement and response
• Oversee and help implement the end-to-end production process for email and SMS campaigns, including HTML builds, dynamic content, QA, message throttling, list building, and deployment, as well as landing page production
• Establish systems for consistent, error-free execution, including a robust QA plan, across clients and platforms, leveraging tools including Email on Acid
• Mentor and guide team members across departments in email and SMS strategy, execution, and innovation
• Collaborate with Account, Strategy, Martech, Media, and Creative leaders to advance the agency’s integrated approach and drive channel growth

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