Maximus

Associate Creative Director, Advertising & Content

Maximus

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Salary

💰 CA$100,000 - CA$130,000 per year

Job Level

Lead

About the role

  • Develop and execute creative for paid advertising across Meta, Google, TikTok, YouTube, and other platforms
  • Lead the conceptualization and creation of high-converting ad creative, including both video and static ads - for always-on and seasonal campaigns, plus product launches
  • Analyze creative performance data and iterate on campaigns for optimal ROAS
  • Create compelling narratives around health optimization, peak performance, and wellness that comply with regulatory requirements
  • Develop and maintain brand consistency across channels while allowing for platform-specific creative adaptations
  • Provide clear direction to designers, editors, and other in-house creatives
  • Collaborate cross-functionally across the marketing, product, clinical, and compliance teams
  • Manage relationships and workflows with external creative agencies and freelance talent
  • Present creative concepts and performance metrics to executive leadership and stakeholders
  • Help foster a culture of creative excellence and continuous learning
  • Oversee end-to-end creative production processes from concept to launch
  • Manage multiple creative projects simultaneously while ensuring timely delivery and quality standards
  • Develop templates and repeatable creative constructs
  • Ensure all creative assets meet platform specifications and compliance requirements
  • Leverage AI ad creation platforms to produce and iterate creative at scale
  • Stay current with category and cultural trends that could inform new work
  • Regularly report on ad results and effectiveness
  • Use data insights to inform creative strategy and identify opportunities for improvement
  • A/B test creative elements including messaging, visuals, CTAs, and formats
  • Stay current with platform algorithm changes and creative best practices

Requirements

  • 6+ years of experience in creative roles, preferably at DTC brands
  • Proven track record of creating high-performing paid advertising creative and content across multiple digital platforms
  • Strong understanding of direct response marketing principles and conversion optimization
  • Experience managing creative teams and external vendor relationships
  • Proficiency in creative tools including Adobe Creative Suite, Figma, and video editing software
  • Proficiency in gen-AI tools and AI-powered ad creation platforms
Benefits
  • Full Suite: Medical, Dental, Vision, Life Insurance
  • Flexible vacation/time-off policies - we manage energy, not time and promote work life flexibility
  • Liquidity of options whenever available
  • Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)
  • Opportunity to make a meaningful impact on people's health and wellness
  • Fast-paced, entrepreneurial environment with significant growth opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid advertisingcreative productionconversion optimizationA/B testingdata analysisnarrative developmentbrand consistencycreative strategyperformance metricscreative concepts
Soft skills
leadershipcollaborationcommunicationproject managementcreativityproblem-solvingadaptabilityteam managementrelationship managementcontinuous learning