MassMedia Marketing, Advertising, PR

Paid Search Specialist

MassMedia Marketing, Advertising, PR

part-time

Posted on:

Location Type: Hybrid

Location: Las Vegas • Nevada • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Develop, launch, and manage paid search campaigns across multiple client accounts on behalf of MassMedia.
  • Continuously identify and execute performance optimizations for the paid search campaigns and utilize client paid media tracker to track shifts and optimizations.
  • Collaborate with MassMedia’s internal teams to produce and deliver weekly and monthly reports, ensuring all client reporting requirements are met on time.
  • Work closely with MassMedia’s internal teams to deliver strategic, results-driven work aligned with client objectives and campaign briefs.
  • Write compelling, search-optimized ad copy and build relevant ad extensions to enhance campaign performance, improve click-through rates, and support overall SEO alignment.
  • Monitor, manage, and optimize client budgets to maximize return on ad spend (ROAS) and overall campaign efficiency.
  • Set up and configure tracking infrastructure including Google Tag Manager, GA4, and platform-specific pixels for all relevant client campaigns.
  • Ensure accurate campaign performance attribution by implementing and managing UTM tagging across all paid search initiatives.

Requirements

  • 4+ years of experience in paid search advertising
  • Proficiency with Google Ads, Google Analytics, and Microsoft Advertising
  • Strong analytical skills and experience using data to inform decisions
  • Excellent communication and organizational abilities
  • Google Ads certification is a plus
Benefits
  • Contribute to award-winning campaigns for top-tier brands
  • Thrive in an inclusive, collaborative, and growth-focused environment
  • Join a high-energy, results-driven team culture that values creativity, collaboration, and accountability

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid search advertisingperformance optimizationad copy writingcampaign managementbudget managementtracking infrastructure setupUTM taggingdata analysis
Soft skills
analytical skillscommunication abilitiesorganizational abilities
Certifications
Google Ads certification