Social Media Manager

• Support the Director of Social & Content in executing MaryRuth’s organic social strategy across TikTok, Instagram, Facebook, YouTube Shorts, and other emerging platforms through regular posting, scheduling, tagging, and coordination of social content.
• Maintain the content calendar and ensure deliverables are organized, labeled, and scheduled on time.
• Monitor comments and engagement across platforms, flagging key insights or responses for the Director or marketing team; track real-time trends and make proactive recommendations on how MaryRuth’s can participate authentically.
• Assist with reporting on engagement metrics and performance indicators.
• Capture and edit short-form video and photo content for MaryRuth’s social platforms, both organic and for potential cross-use in paid, ensuring brand consistency across all content.
• Film and produce content with MaryRuth directly (in her home, on location, or in-office).
• Manage shoot prep and logistics, including scripts, props, set-up, and on-site coordination.
• Edit clips, apply captions, and ensure that all content aligns with platform best practices and any relevant compliance regulations.
• Help brainstorm and test new content formats, trends, and series that drive engagement and brand connection.
• Work closely with the Brand, Growth, and Influencer teams to coordinate creative assets and campaign launches.
• Partner with the Live Streaming Specialist for social content around TikTok Shops and live activations.
• Other tasks as assigned.

Social Media Coordinator

Senior Social Media Manager

Social Media Specialist

Social Media Manager

Social Media Associate

Social Media Manager