Digital Marketing

• Own our use of Microsoft Dynamics 365 Customer Insights Journeys: build templates, forms, segments, and multi-step automations; ensure QA (including Litmus) and mobile optimization.
• Collaborate closely with marketing leadership and campaign stakeholders to contribute strategic insights and recommendations that shape campaign planning, audience targeting, and automation approaches, ensuring alignment with overall business and marketing objectives, maintaining oversight of email campaign peer-review approvals, ensuring compliance, and best practices are applied.
• Build, test (A/B), deploy, and optimize email journeys that align to campaign goals; implement UTM standards and integrate web forms for tracking.
• Partner with campaign leads on journey design, audience definition, and lead-scoring/nurture logic; ensure assets and timing align to objectives.
• Document processes and create practical training/reference materials; upskill marketers on tools, best practices, deliverability, and data privacy.
• Monitor performance of email campaigns and landing pages using dashboards and reports (e.g., Adobe Analytics, Dynamics) and translate insights into recommendations to improve ROMI.
• Identify and pilot generative AI use cases for automation innovation and optimization; develop simple playbooks/prompts for everyday use that support larger marketing and business strategies.
• Collaborate with stakeholders in marketing, sales, IT, and data teams to resolve integrations, improve data quality, and streamline operations.

Senior Digital Marketing Automation Specialist

German Digital Marketing Agent, Optimization Ads

Digital Marketing Agent, Optimization Ads, German

Digital Marketing Agent – German

Digital Marketing Agent, Optimization Ads