Brand Manager

• Own Strategic Brand Direction
• Drive strategic direction of the brand, working with internal stakeholders to map out global product and category strategies that align with the brand’s identity and values.
• Oversee brand financial performance, including P&L responsibility, demonstrating accountability for driving business results against financial objectives.
• Partner with marketing and creative teams to deliver a unified brand voice and communication strategy to the consumer.
• Leverage research and consumer insights and opportunities to identify actionable growth opportunities.
• Drive Profitable Brand Development and Growth
• Collaborate and partner with Business Development to grow market presence with new licensees, category diversification, enhanced distribution channels and global growth initiatives.
• Support and participate in new licensing prospects with consumer insights, marketplace analysis, brand strategy decks and pitch decks.
• Ensure whitespace opportunities are prioritized and executed against.
• Lead Partner Management
• Lead relationships with key licensing partners serving as the primary liaison to ensure seamless collaboration across the business for internal and external stakeholders.
• Support partners to achieve alignment with brand strategies and key initiatives.
• Collaborates with licensees from product and assortment development to retail execution ensuring creative consistency, timely deliverables and brand standards are met for commercial success.
• Partner with licensees to manage and maintain accurate forecasts and budgets on a monthly, quarterly and annual basis ensuring alignment with financial objectives.
• Partner with legal teams to understand key deal terms and ensure that material deal terms are adhered to, updated, accurately filed and compliance.
• Oversee financial reporting and royalty tracking for all partners in coordination with Finance and AR teams.
• Cross-Functional Leadership
• Ensure day to day licensing activities, including contract administration, royalty tracking and overall communication across cross functional partners is effective, efficient and in alignment with strategies.
• Create structured communication channels to keep all stakeholders informed, engaged and accountable.
• Facilitate and drive conflict resolution within cross functional partnerships.
• Foster a collaborative team environment that encourages knowledge sharing and mutual support.

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