Social Media Manager

• Lead the day-to-day content engine: planning, producing, scheduling and distributing social-first storytelling across all platforms
• Manage and own the full global social calendar, ensuring timing, coordination and alignment with brand, product and campaign moments
• Concept, develop and assemble content, video, imagery, short-form edits, copy and live moments, that reflects the brand’s energy and edge
• Oversee daily posting, optimization and community engagement to keep channels active, responsive and culturally tuned in
• Manage global content distribution, providing markets with ready-to-use assets, guidelines and execution plans
• Build, launch and manage an ambassador program that brings together creators, athletes and cultural leaders tied to the brand’s values
• Partner across Creative, Marketing and PR to develop social-first campaigns that move quickly, hit hard and deliver impact
• Identify cultural moments, emerging trends, talent and platform shifts, mobilizing content in real time to keep the brand ahead of the conversation
• Track performance metrics, synthesize insights and shape recommendations that elevate the overall content strategy
• Support production logistics, budgets and workflows for efficient and high-quality delivery of all social initiatives.

Senior Manager, Content & Social Media

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