Director

• Serve as a senior face to the client, competently, clearly and confidently representing performance analysis of campaigns and programs; providing measurement and reporting recommendations and guidance; and ,troubleshooting in the moment as required.
• Partner with Demand Strategy and Media teams to develop measurement frameworks aligned to campaign and business objectives.
• Act as a strategic communicator and analytical thinker as you build lasting relationships with clients.
• Establish and maintain KPI definitions, performance benchmarks, and baselines.
• Collaborate with technical teams and subject matter experts of key marketing channels to validate tracking assumptions, data availability (and limitations) across platforms/vendors, and infrastructure requirements before campaign launch.
• Partner with clients to ensure clarity around reporting needs, strategic priorities, and data availability.
• Inform campaign planning by shaping tracking requirements and UTM/naming strategies.
• Lead interpretation of campaign performance data, identifying patterns, trends, and insights to guide optimization.
• Develop and deliver compelling performance narratives, including executive summaries and recommendations.
• Partner with Demand Strategy and Media teams to influence tactics based on performance insights.
• Represent Performance Analytics in client conversations, campaign planning, and retrospectives.
• Manage team assignments by aligning Performance Analytic talent to project and client needs.

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