Marketing Specialist
Maker Lab
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇹🇭 Thailand
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Develop an insight-led Consumer marketing plan for the Thailand market, identifying and prioritising key opportunities and challenges for Search, Assistant, and Business Profile products.
- Lead the launch and execution of marketing campaigns from inception to completion, ensuring all initiatives are optimised for efficiency and impact.
- Support essential research into user behaviour, competitive landscape, and market trends to inform strategic decision-making.
- Apply marketing analytics, statistical analysis, and experimentation (A/B testing) to clarify performance and drive continuous improvement.
- Use SQL to analyse large datasets and translate complex findings into clear, actionable insights for cross-functional partners.
- Collaborate closely with product, comms, regional, and in-country teams to ensure seamless execution and alignment across all initiatives.
- Demonstrate strong problem-solving capabilities by developing creative and non-traditional solutions for difficult, undefined problems.
Requirements
- BA/BS degree or equivalent experience
- 3+ years of experience in marketing, consulting, or communications, with a proven track record of exceptional performance and high productivity.
- Experience working with digital marketing and performance marketing.
- Demonstrated problem-solving and analytical capabilities, combined with solid project management skills and the ability to lead projects independently.
- Expertise with marketing analytics and statistical analysis; proven experience with A/B testing and experimentation.
- Ability to use SQL to analyse large datasets and translate them into actionable insights.
- Exceptional adaptability, strong teamwork skills, dedication, and a positive attitude.
- Able to work in a fast-paced, deadline-driven, technology work environment and navigate ambiguity in a complex matrix organisation.
- Exceptional verbal and written English, and fluent in Thai, with strong communication and presentation skills.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing analyticsstatistical analysisA/B testingSQLdigital marketingperformance marketingproject management
Soft skills
problem-solvinganalytical capabilitiesteamworkadaptabilitycommunicationpresentation skillsdedicationpositive attitude
Certifications
BA/BS degree