Product Manager

• Own the strategy and roadmap for client marketing & advertising products, spanning digital campaigns, lifecycle marketing, and offline channels such as print and direct mail.
• Define end-to-end marketing workflows that help agents and teams plan, launch, and measure campaigns across channels (ads, email, SMS, social, print/direct mail) from within the Luxury Presence platform.
• Partner with Client Marketing leadership to create scalable client programs and “campaign in a box” offerings (e.g., listing launch playbooks, neighborhood farming packages, print/direct mail bundles) and turn them into productized experiences.
• Develop templated campaigns and playbooks that encode marketing best practices while still allowing for brand-appropriate customization by agents and teams.
• Collaborate with AI/ML teams to enhance AI-powered assistants and creative tools that help clients generate copy, creative, and campaign structures quickly and on-brand.
• Build segmentation, targeting, and personalization capabilities that make it easy for clients to reach the right audiences at the right time across channels.
• Design intuitive, premium user experiences that reflect our luxury brand while remaining simple enough for busy, non-technical users to adopt quickly.
• Create clear reporting and insights that tie marketing activity to lead generation, pipeline, and ROI, helping clients understand what’s working and where to invest next.
• Evaluate and launch new channels and offerings, including third-party partnerships (e.g., print, direct mail, or specialty media providers) that can be packaged and delivered through our platform.
• Work cross-functionally with CRM and lead management teams to ensure campaigns are tightly integrated with contact data, lead routing, and nurturing workflows.
• Define and track success metrics across adoption, engagement, campaign performance, and revenue impact — and use these metrics to prioritize and iterate.
• Act as the voice of the client marketer inside the organization, bringing market insights, client feedback, and competitive intelligence into the product planning process.

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