Senior Digital Marketing Executive
LUXASIA
full-time
Posted on:
Location Type: Hybrid
Location: Kuala Lumpur • 🇲🇾 Malaysia
Visit company websiteJob Level
Senior
About the role
- Assist in campaign setup and launch across regional eCommerce platforms (e.g., Shopee, Lazada, Tokopedia, Facebook CPAS) based on briefs and budget allocation.
- Coordinate with local market teams to ensure platform readiness, accurate setup (keywords, creatives, formats), and alignment to market-specific nuances.
- Monitor campaign performance on a daily basis across markets, focusing on conversion-based KPIs (CPS, ROAS, CVR).
- Execute optimizations under guidance — such as bid adjustments, keyword refinements, platform reallocation — to improve campaign efficiency.
- Flag underperformance or scaling opportunities to the senior team promptly.
- Compile EOC reports by extracting data from platform dashboards (Shopee, Lazada, etc.).
- Visualize results, summarize performance insights, and support the senior team in drawing actionable recommendations by market.
- Maintain consistency and accuracy in report formatting for regional alignment.
- Keep campaign setup trackers, optimization logs, and budget pacing sheets updated.
- Organize and maintain campaign records in shared folders for audit and review purposes
Requirements
- Bachelor’s degree in Marketing, Digital Media, eCommerce, or related field.
- 1–2 years of experience in digital performance marketing or eCommerce platforms preferred (internship experience acceptable for entry-level).
- Familiarity with eCommerce ad platforms such as Shopee, Lazada, Tokopedia, etc.
- Strong analytical skills and comfort working with large data sets (Excel / Google Sheets).
- Attention to detail in campaign setup and tracking accuracy.
- Ability to communicate clearly across teams in different countries/markets.
- Highly organized, able to manage multiple campaigns and markets concurrently.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital performance marketingcampaign setupcampaign optimizationdata analysiskeyword refinementbudget allocationconversion-based KPIsEOC reportingperformance visualizationdata extraction
Soft skills
analytical skillsattention to detailcommunicationorganizational skillsteam collaborationmulti-taskingproblem-solvingadaptabilitytime managementaccuracy