Operations

• Lead end-to-end campaign development and execution, translating strategic ideas into actionable plans through launch, optimization, and retrospective review across multiple outbound channels (e.g., LinkedIn Ads, Display, Email, and Landing Pages).
• Coordinate cross-functional collaboration with Brand, Content, Lifecycle, PR, Product Marketing, and Operations teams to ensure alignment, accountability, and seamless campaign delivery.
• Maintain and manage campaign calendars, defining clear timelines, owners, milestones, and deliverables for all initiatives.
• Oversee campaign optimization, monitoring performance to refine targeting, creative, and messaging, while phasing out low-performing tactics and integrating new content.
• Ensure alignment of all campaign inputs—including audience targeting, positioning, creative assets, and content—to drive brand awareness, engagement, and demand generation.
• Collaborate with platform operators (Demandbase, HubSpot, and WordPress) to ensure accurate targeting, scoring, and technical execution of go-to-market campaigns.
• Implement and manage campaign tracking infrastructure, including UTM tagging, taxonomy, and documentation to support accurate reporting and performance insights.
• Partner with the Analytics team to assess campaign effectiveness through key metrics such as influenced pipeline, engagement, and conversion performance, and lead post-campaign retrospectives.
• Serve as the central campaign operations hub, communicating status updates, enforcing standardized templates and processes, and keeping Sales, Customer Success, and Executive stakeholders informed of key campaign activities.
• Perform other duties as assigned.

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