Director, Demand Generation
LRN
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
SQL
About the role
- Develop and own the North America demand generation strategy, focusing on both new business acquisition and conversion rate improvement across all top-of-funnel stages. Manage multi-channel budget.
- Lead integrated, multi-channel campaigns (digital, paid media, content syndication, email, webinars, PR and events) to generate and nurture qualified leads.
- Align with Sales and Rev Ops to define target segments, lead goals, and conversion metrics, ensuring accountability throughout the funnel.
- Collaborate with Marketing Operations and Agency Partners to produce high-impact assets that drive engagement and response.
- Partner with Product Marketing to create compelling, persona-driven campaigns aligned with vertical priorities and regional objectives.
- Work closely with and guide SDRs to improve lead follow-up, qualification consistency, and conversion rates from MQL to SQL.
- Partner with Marketing Operations and Rev Ops to analyze funnel performance, velocity, identify drop-off points, and develop initiatives to increase conversion efficiency.
- Define and implement processes for lead handoff, feedback loops, and performance tracking between marketing and SDR teams.
- Deliver insights and enablement materials to help SDRs maximize response rates and meeting bookings.
- Oversee campaign planning, execution, and optimization across North America.
- Conduct A/B testing, message optimization, and channel performance analysis to continually refine acquisition and conversion outcomes.
- Measure key funnel metrics—impressions, CTR, MQL→SQL rate, SQL→Opportunity rate—and provide actionable recommendations.
- Report regularly on performance and ROI, driving continuous improvement initiatives.
- Partner with Regional Marketing Directors, Rev Ops, Sales, and Agency Partners to ensure strategic alignment and shared learning.
- Share best practices and insights across the global marketing organization to elevate campaign effectiveness.
Requirements
- 8–10 years of experience in B2B demand generation or growth marketing, including 3+ years leading regional programs.
- Proven success in optimizing top-of-funnel performance metrics in a B2B setting (e.g., MQL conversion, lead-to-meeting rate).
- Experience collaborating with and guiding BDR or SDR teams to improve conversion efficiency.
- Deep expertise with marketing automation (e.g., HubSpot) and CRM platforms (e.g., Salesforce).
- Strong understanding of ABM, paid media, SEO/SEM, and content-driven demand generation.
- Experience managing agency partners and cross-regional stakeholders.
- Analytical and data-driven, with strong skills in ROI optimization and funnel diagnostics.
- Mindset of continuous improvement, using insights, testing, and innovation to refine strategy and performance.
- Excellent communication, leadership, and cross-functional collaboration abilities.
- Experience in B2B SaaS, enterprise software, and/or technology industries.
- Strong familiarity with North American enterprise buyer journeys.
- Experience in a global marketing organization collaborating with regional counterparts.
Benefits
- Flexible PTO plus US public holidays and Sick Time.
- Medical, Dental and Vision Benefits.
- Excellent 401K with employer match
- Life Insurance, short-term and long-term disability benefits
- Health & Wellness reimbursements
- Health Saving & Flexible spending account
- Employee Assistance Plan.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationB2B marketingconversion rate optimizationA/B testingfunnel performance analysislead qualificationaccount-based marketing (ABM)SEOSEMROI optimization
Soft skills
leadershipcommunicationcross-functional collaborationanalytical mindsetcontinuous improvementstrategic alignmentinsight deliveryguidancestakeholder managementinnovation