Localize

Demand Generation Manager

Localize

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Execute multi-channel campaigns across digital, paid, and lifecycle channels.
  • Support day-to-day paid media campaigns (Google Ads, LinkedIn, etc.), optimizing for conversions and ROI.
  • Manage the company’s social media program.
  • Collaborate with internal stakeholders (Design, Product, Sales, etc.) to develop and launch creative assets, landing pages, and email workflows.
  • Track and analyze performance metrics (CTR, CPC, CAC, MQLs, SQLs, etc.) and pipeline influence.
  • Continuously test and optimize messaging, audience segments, and creative assets to improve outcomes.
  • Execute targeted outbound and ABM campaigns in collaboration with Sales and the Director of Marketing.
  • Build and manage personalized multi-touch sequences (email, LinkedIn, ads) to engage key accounts and decision-makers.
  • Maintain and refine target account lists, leveraging intent data and firmographics to improve precision.
  • Manage and grow the company’s social media presence across LinkedIn, X (Twitter), and other relevant platforms.
  • Develop and schedule posts that amplify our brand with target audiences.
  • Monitor social performance metrics (engagement, reach, follower growth, click-through rates, etc) and optimize based on insights.
  • Maintain a proactive posting cadence that reinforces brand visibility and supports lead generation.
  • Maintain and update website content to ensure alignment with brand messaging and campaign initiatives.
  • Develop and publish blogs landing pages, case studies, and other web assets.

Requirements

  • 3-5 years as a marketing generalist at a fast growing B2B SaaS company
  • Proficiency with marketing automation platforms and CRMs (preferably HubSpot)
  • Analytical skills, leveraging tools such as GA4 with ability to uncover insights and make recommendations based on data
  • Up to date on digital marketing best practices
  • Comfortable working with ambiguity
  • Adaptable to change and shifting priorities
  • Able to work cross-functionally
  • Willingness to experiment
  • Has a drive to learn new skills that can be applied to the role
Benefits
  • Competitive salary
  • 401(k) plan + 4% matching
  • 100% company-paid health, dental, and vision insurance
  • Company-paid life insurance and AD&D insurance
  • Work anywhere in North America (we are 100% remote)
  • New Macbook (or computer of your choice)
  • Monthly stipend for home internet costs
  • Generous PTO package

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
multi-channel campaignspaid media campaignsperformance metricsABM campaignsemail workflowstarget account listscontent developmentdata analysisdigital marketing best practiceslead generation
Soft skills
analytical skillsadaptabilitycross-functional collaborationwillingness to experimentdrive to learncomfortable with ambiguitycommunicationcreativityproblem-solvingtime management