Integrated Marketing Manager
Live Nation Entertainment
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $125,000 per year
Job Level
Mid-LevelSenior
About the role
- Be highly focused on campaign planning and organization (including tools, documents, developing processes), building measurement plans and reporting
- Support the development of strategic and integrated category marketing plans using owned, paid and earned media channels that drive revenue growth and new customer acquisition
- Leverage performance insights to inform strategies for future campaigns
- Collaborate with partners to distill and develop research and insights work to inform marketing strategy and communication
- Work cross-functionally to help connect the dots across Commercial Strategy, Business Teams, Paid Media, Owned channels, Partnership Marketing and Creative teams
- Collaboration with in-house Media Strategy & Planning on channel strategy and asset optimization
- Provide competitive and industry insights to inform planning
Requirements
- 5+ years of experience in integrated marketing and / or performance marketing
- Bachelor’s degree in Marketing or a related field
- Comfort with analyzing large data sets, interpreting primary and secondary consumer research; and distilling data insights to make strategic recommendations
- Strong technical skills and competence in Google Drive, Microsoft Products with the ability to build new tools for managing work effectively
- Understanding and experience with creation of integrated campaigns across all marketing channels
- Knowledge of and passion for sports, music and the arts, marketing trends, tech and digital/social media - sports experience is a strongly preferred skill set
- The ability to effectively communicate with all employee levels
Benefits
- Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
- 401(k) program with company match, stock reimbursement program
- New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
- Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
- Volunteer time off, crowdfunding match
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
integrated marketingperformance marketingdata analysisconsumer researchstrategic recommendationscampaign creationmeasurement plansreporting
Soft skills
collaborationcommunicationorganizational skillsstrategic thinking
Certifications
Bachelor’s degree in Marketing