Marketing

• Develop and execute a comprehensive lifecycle marketing strategy that increases repeat purchase rate, customer lifetime value, and engagement, spanning the full customer journey from acquisition handoff through onboarding, retention, loyalty and win-back.
• Oversee email, SMS, and loyalty programs with a focus on segmentation, personalization, automation and continuous A/B testing and optimization.
• Lead, mentor, and manage a lean high-performing lifecycle marketing team while remaining hands-on and strategic, balancing leadership responsibilities with direct execution and innovation.
• Lead & build the loyalty and rewards program, optimizing for engagement, satisfaction, and incremental revenue.
• Develop post-purchase and customer experience enhancements that reduce friction, improve satisfaction, and strengthen retention.
• Define, monitor and report on customer KPIs such as retention rate, repeat purchase rate, CLTV, program ROI and cohort trends.
• Manage CRM platforms, loyalty tech stack, and integrations to enable efficient execution and reporting.
• Partner closely with analytics, creative and eCommerce teams to continuously test, measure and improve lifecycle performance.
• Manage the lifecycle calendar and budget to align with business goals.

Director, Lifecycle Marketing

Senior Marketing Manager – Consulting

Senior Field Marketing Manager, Enterprise

Senior Manager, Marketing Planning and Strategy

Marketing Coordinator

Senior Global Partner Marketing Manager