Lithia

Integrated Search Manager

Lithia

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $85,000 - $120,000 per year

Job Level

Mid-LevelSenior

About the role

  • Develop integrated strategies across traditional Search and AI-driven search channels
  • Drive strategic direction of the Search Marketing channel to ensure maximum visibility, efficiency, and ROI
  • Establish standards, focus areas, core KPIs, and SLAs for vendor partners
  • Evaluate vendor partners across the Lithia dealer network while planning and executing quarterly audits
  • Implement tracking solutions across web assets (GA4, GTM, pixels, tags) to ensure reliable data capture and reporting
  • Oversee Google partnership as well as corresponding platforms including Google Ads, Google Merchant Center, YouTube, etc.
  • Negotiate competitive fee structures with on-program Search partners
  • Identify, test, and implement new search tactics, automation, and optimization techniques
  • Manage and optimize campaigns across Google Ads, Bing Ads, and other relevant platforms
  • Oversee keyword segmentation, bidding strategies, audience targeting, and creative testing
  • Adapt content and paid strategies for emerging AI search experiences (e.g., SGE, OpenAI Search, Chat-based retrieval systems)
  • Guide teams in prompt-driven optimization, structured content development, and AI-friendly strategies
  • Evaluate and integrate AI tools for workflow enhancements, content generation, insights, and automation
  • Analyze channel performance and deliver actionable insights
  • Build dashboards, reporting frameworks, and experiment analyses
  • Translate data into clear strategic recommendations
  • Collaborate with Media, Content, Analytics, and Creative teams
  • Provide search input for landing pages, site architecture, and campaign planning
  • Educate teams on evolving search and AI trends and recommend best practices to improve performance

Requirements

  • 4–6+ years in SEM, SEO, or integrated search within growth-driven environments
  • Proven ability to manage large, complex paid search budgets
  • Strong technical and content SEO knowledge; proficient with GA4, GSC, Looker, and analytics tools
  • Familiar with AI/LLM search systems, prompt optimization, and emerging search models (SGE, Perplexity, ChatGPT Search)
  • Highly analytical with experimentation and data-driven optimization experience
  • Strong attention to detail, urgency, critical thinking, and time management
  • Collaborative team player with experience working cross-functionally and with external agencies
Benefits
  • Competitive pay
  • Medical, Dental and Vision Plans
  • Paid Holidays & PTO
  • Short and Long-Term Disability
  • Paid Life Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Lithia Learning Center
  • Vehicle Purchase Discounts
  • Wellness Programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEMSEOsearch marketingdata-driven optimizationkeyword segmentationbidding strategiesaudience targetingcontent developmentautomation techniquesanalytics
Soft skills
analyticalattention to detailcritical thinkingtime managementcollaborativeteam playercommunicationstrategic thinkingproblem-solvingadaptability