Business Analyst

• Analyze behavioral, transactional, demographic, and engagement data across digital and in-store channels to understand customer journeys, segmentation, and lifetime value.
• Build and refine marketing attribution and ROI models to connect customer behavior and sales performance to campaigns (email, paid media, loyalty, etc.).
• Integrate and align data across ecommerce, mobile app, CRM, POS, and loyalty platforms to create a unified view of customer activity and business impact.
• Develop machine learning models and advanced analytics to forecast trends, recommend next-best-actions, and optimize campaigns and promotions.
• Design and analyze A/B and multivariate experiments using uplift modeling and causal inference techniques.
• Collaborate with marketing, ecommerce, merchandising, operations, and executive teams to translate data findings into strategy, priorities, and performance dashboards.
• Create compelling visualizations and presentations to communicate insights to both technical and non-technical stakeholders.
• Evaluate third-party data sources and platforms for predictive value and integration opportunities.
• Document data sources, definitions, models, and strategies for transparency and reproducibility.
• Apply innovative analytical approaches to drive business impact and support decision-making.

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