Digital Marketing

• Manage end-to-end digital campaigns across Google Ads, manage our Google Business Profiles, and AEO/SEO search strategy to execution, optimization, and reporting
• Monitor, analyze and report on campaign performance; track conversions, cost per lead (CPL), click-through rate (CTR), engagement, and leads to pipeline conversion.
• Execute A/B tests on ad creatives, landing pages, and audience segments to optimize campaign effectiveness
• Launch and support brand awareness and top-of-funnel initiatives to grow our pipeline
• Analyze weekly campaign performance and share insights with the broader marketing team
• Build and deliver detailed campaign reports and QBR summaries for leadership
• Coordinate with sales and RevOps to ensure accurate lead tracking via Salesforce
• Use Excel and internal dashboards to support forecasting, performance dashboards, and budget planning
• Work closely with creative, content, and product marketing to align on campaign messaging and asset delivery
• Support content scheduling and promotional planning tied to campaign timelines
• Align keyword strategies across teams with insights from organic search, and paid campaigns to help inform SEO/AEO initiatives
• Manage requests from internal teams and provide campaign updates as needed
• Coordinate with legal-industry third-party media partners (e.g., Burlington Media, ALM, Above The Law) to secure placements, deliver assets, and optimize performance
• Support expansion into APAC by identifying and managing relationships with vendors like Asian Legal Business and Lawyers Weekly

Digital Marketing Specialist

Digital Marketing Specialist

Digital Marketing Analyst, Paid Search

Digital Marketing Analyst

Digital Marketing Specialist, Paid Ads