Senior Product Marketing Manager
Linx Security
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Cyber Security
About the role
- Bridge the needs of security, IT, and compliance teams with our product, helping them master Identity Security and love using Linx.
- Partner with product, sales, customer success and demand generation to launch new products and features and position Linx as the leader in Identity space.
- Customer Advocacy: understanding their needs and challenges through interviews, market research, competitive analysis, and engagement with sales teams.
- Strategic Messaging: Develop positioning and messaging frameworks for products, personas, and features; craft tailored messaging for demand generation, SDR, sales, and channel partners.
- Sales Enablement: Create sales collateral, playbooks, sales plays, and pitch decks.
- Product Launch Management: Lead and execute product launch strategies, partnering with product management, demand generation, sales, and customer success teams.
- Market Education: Collaborate with demand generation on content strategies; produce blogs, whitepapers, webpages, demos, and videos.
Requirements
- 4+ years experience in cybersecurity product marketing, ideally in Identity (IGA, PAM, IAM) or an adjacent space like SaaS Security or asset management.
- Strong writer and public speaker who is comfortable rolling up their sleeves to create stand-out marketing content and sales enablement.
- Skilled project manager who can keep stakeholders informed and projects on track.
- Technical curiosity and an aptitude for learning.
- You understand the identity ecosystem and practices.
- You represent the voice-of-the-customer and can distill actionable product roadmap recommendations from customer feedback, market research, and competitive analysis.