Linx Security

Senior Product Marketing Manager

Linx Security

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Senior

Tech Stack

Cyber Security

About the role

  • Bridge the needs of security, IT, and compliance teams with our product, helping them master Identity Security and love using Linx.
  • Partner with product, sales, customer success and demand generation to launch new products and features and position Linx as the leader in Identity space.
  • Customer Advocacy: understanding their needs and challenges through interviews, market research, competitive analysis, and engagement with sales teams.
  • Strategic Messaging: Develop positioning and messaging frameworks for products, personas, and features; craft tailored messaging for demand generation, SDR, sales, and channel partners.
  • Sales Enablement: Create sales collateral, playbooks, sales plays, and pitch decks.
  • Product Launch Management: Lead and execute product launch strategies, partnering with product management, demand generation, sales, and customer success teams.
  • Market Education: Collaborate with demand generation on content strategies; produce blogs, whitepapers, webpages, demos, and videos.

Requirements

  • 4+ years experience in cybersecurity product marketing, ideally in Identity (IGA, PAM, IAM) or an adjacent space like SaaS Security or asset management.
  • Strong writer and public speaker who is comfortable rolling up their sleeves to create stand-out marketing content and sales enablement.
  • Skilled project manager who can keep stakeholders informed and projects on track.
  • Technical curiosity and an aptitude for learning.
  • You understand the identity ecosystem and practices.
  • You represent the voice-of-the-customer and can distill actionable product roadmap recommendations from customer feedback, market research, and competitive analysis.
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